April 8, 2026 | Press Release

In a move signalling its growing focus on the Indian outbound market, Meet Boston has appointed Sartha Global Marketing as its official representative in India. The partnership marks Meet Boston’s formal entry into the market, with a clear mandate to boost destination visibility and deepen engagement with the Indian travel trade and media.

Under the agreement, Sartha Global Marketing will lead public relations, trade outreach and marketing initiatives to position Boston, along with Cambridge and the wider metropolitan area, as a compelling year-round destination for Indian travellers.

The timing aligns with strong growth indicators. In 2024, Boston welcomed approximately 106,000 visitors from India, making it the city’s third-largest overseas source market after the UK and China. Indian travellers contributed an estimated $165 million to the local visitor economy, underlining both high spending potential and sustained travel interest driven by leisure, education and diaspora connections.

With dedicated on-ground representation now in place, Meet Boston is looking to build on this momentum and expand its share of the Indian outbound segment—one of the fastest-growing globally.

“India is a growing market for Greater Boston, and we are delighted to partner with Sartha Global Marketing to elevate the destination’s positioning in the Indian market,” said Martha Sheridan, President and CEO of Meet Boston. “Having travelled to India for recent media and trade missions, we’ve seen the tremendous interest and opportunity in the market. We are confident that we have found the ideal partner in Sartha; a group that is passionate about storytelling and sharing all that makes our destination such a special place to visit.”

“India represents one of the most dynamic and high-growth international in-bound leisure markets for Boston,” added Meet Boston SVP of Sales and Services Nik Pereira. “This partnership with Sartha Global Marketing is an important step in strengthening our presence on the ground. With increasing connectivity, a strong cultural and educational connection, we see tremendous opportunity to welcome more Indian travelers to experience all that Greater Boston has to offer.”

Speaking about the new partnership, Sunil Puri, Joint-Managing Director of Sartha Global Marketing, added, “We are excited to represent Meet Boston in India. Boston’s mix of history, culture, outdoor activities, a lively food scene, and passion for sports strongly resonates with Indian visitors. We are confident that our efforts will increase awareness and encourage more Indians to visit this beautiful city.”