After the turbulence around last year’s edition, this was the moment for Informa Markets in India to show whether feedback had truly been heard. Walking the floor, the changes were visible. From smoother venue access and better network connectivity to more logical space allocation, the very pain points the industry flagged last year had clearly been addressed.

Trade shows will always have their share of brochure collectors and card traders. But this year, the audience felt more filtered, more intentional, and frankly, more valuable, observed many exhibitors.

Yes, the ripple effect of last year was still evident in the form of lesser exhibitors than 2025. But the objective this time wasn’t scale — it was trust. And in many ways, hashtag#SATTE felt like a case study in how brands can recover: acknowledge mistakes, listen carefully, and return sharper.

If this edition was a test, it’s fair to say the organisers passed. Confidence is back. Not a perfect comeback — but a credible one, and a promising reset.

Congratulations to Pallavi Mehra, Ishaan Nahar and Team Informa Markets for this brilliant comeback. Now we are back to putting higher expectations from you guys for the 34th edition of SATTE India.